As the project progressed, so did the identities of the characters. This project is one of the first where I was able to create an all around product with multiples, packaging, advertising products, and sales. I created personalized matchbooks for each member of the family as well as a storybook a year after accepting many commissions of the dolls. This required intentional packaging which I was also sure to design making the reveal of the plush doll just as exciting as the toy itself.